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Marketers embrace the power and potential of video analytics

One of the maximum thrilling and below-liked principles within the video marketing area is the capability to song the real engagement of every viewer, no longer simply whether or not or now not they clicked play. Because video is a connected, streaming content material medium, advertising and sales professionals can song the second one-by using-second viewing habits in their consumers and cause instantaneous actions primarily based on how that character actually engaged with the content material. Using creative video to bring human beings into your story, then the analytics behind the curtain to discover insights and power action whilst they’re maximum engaged along with your emblem is a completely effective idea.
Coupled with this concept is the capability to tune very detailed insights on the behaviors of visitors and the overall performance of video content in a manner that just isn’t viable with traditional textual content and photo-based totally content material. No longer most effective can we tune view counts and minutes watched, but we will now understand which movies are pleasant retaining human beings’s interest and which of them are seeing excessive drop off quotes. And by means of tracking the identity of each viewer and tracking their engagement within advertising and income systems, we are able to better understand how each video is contributing to guide technology, pipeline and revenue manufacturing. With among the basics and pre-situations now in area, we’ll see massive increase in 2016 in the usage of intermediate and superior analytics so that it will help organizations discover ways to hone their video marketing capabilities.
The explosion of visual content can’t be neglected by means of marketers. It’s miles expected that three.Eight trillion pics had been taken in all of human history until mid 2011, but 1 trillion pix were taken in 2015 by myself. YouTube by myself has over a billon customers international. Almost 60% of all digital impressions are actually pushed by way of visible content material. Video has emerged because the medium of preference and for entrepreneurs to live relevant and obtain business effects, they must understand and adapt their content material method.

Influencer marketing alone can drive incredible awareness

Not having enough creative input is a common grievance among influencers, and according to eConsultancy, 93 percent of influencers believe they should have full narrative control.

While garnering full control is probably a longshot, especially given how much money brands are pouring into influencer marketing, both brands and influencers must work together to strike a balance. Audiences are immediately turned off by content that appears inauthentic to the influencer.
Take a multi-channel influencer approach.

It’s tempting to offer influencers a blanket set of campaign guidelines to cover every social channel, but taking a one-size-fits-all approach does not play to the unique strengths and attributes of each channel. Just as Instagram, Facebook, YouTube, Twitter and Snapchat are all distinct, content expectations and guidelines created for these specific channels should vary.

For example, tracking options across each platform are wildly different; while you may be able to track and retarget the clicks from a YouTube video, Instagram’s lack of link real-estate makes tracking a bit murkier.

Related: Fixing the ROI Problem with Influencer Marketing

One recommended Instagram tracking technique is “comment to buy,” where audiences are sent individual links after commenting on an influencer’s post. If you don’t take the time to consider each channel’s attributes, the content and performance of your overall campaign could easily suffer.
Prioritize your community.
Influencer marketing alone can drive incredible awareness and engagement for brands, but it really becomes powerful when it is supported by community management. Your influencers are creating content for their followers to consume and likely engage with. It doesn’t do your brand any favors to not take advantage of the new customer touch points your influencers generate.

Attract.ly co-founder Tom Allen, for example, has said he believes that personal interactions are the only way to truly create a thriving social brand.

“I tell our clients time and time again, the only way to win on social media is to take micro, personal interactions and do a ton of them, thus scaling them to a macro level,” Allen says. “You have to get personal with your following to turn them into fiercely loyal customers.”

In short, your influencers are creating new customer introductions for you, but it’s up to you to turn those introductions into real relationships.

More specifically, Markerly’s survey of two million Instagram

More specifically, Markerly’s survey of two million Instagram influencers found that influencers with fewer than 1,000 followers garnered a typical engagement rate of 8 percent, whereas influencers with follower counts between 1,000 and 10,000 had engagement rates around 4 percent. Many brands have found that, compared to celebrity counterparts, mid-range or micro-influencers often put more time and originality into their sponsored posts.

Micro-influencers, in fact, tend to be expert at creating content that relays a brand’s message without compromising its voice or aesthetics.
Give your unfluencers breathing room.

Yes, guidelines are important, but supplying influencers with a set of rigid expectations tends to stifle creativity. We all remember what happened with reality star Scott Disick’s sponsored post in 2016: The protein shaje brand Bootea had provided step-by-step instructions as to what and how to post, and Disick did just that; he copied and pasted the instructions without doing much more. Because the instructions were so stringent, there wasn’t room for original thought.

Putting aside such celebrities, influencers typically gain the statuses and sought-after content creators they have because they’ve proven themselves adept at creating original content, with a distinguished voice and aesthetic.

When brands develop partnerships with influencers, they have the opportunity to tap into highly creative minds who can put their own spins on a branded message, to connect with a new audience. Although it can be difficult to place trust in the hands of an individual content creator, more often than not, it’s worth it.

 

5 Reasons Why You Need to Take Advantage of Influencer Marketing

The impact of influencers on today’s digital marketing plans is undeniable. Every brand is clamoring to secure partnerships with high-quality content creators. And audiences cannot open their Instagram applications without seeing sponsored posts from their favorite bloggers and social media personalities.

 

What a few short years ago seemed like a novelty practice scattered among a few forward-thinking brands and agencies has given rise to a dedicated marketing vertical.

Yet although this rise has been in the works a few years, a few setbacks have occurred along the way. After all, influencer marketing is still a comparatively young digital practice, meaning ad brands and influencers alike have had to work through some growing pains.

One of those is the overestimation of the value of reach. While brands and influencers have experienced frustration equally, both have learned valuable lessons that have matured this practice. Here are three steps to incorporate into your own influencer strategy, to generate a higher ROI.
Focus on micro-influencers.

It sounds illogical to say that an influencer with a smaller following will have a greater impact than one with a massive, global following; but, more often than not, it’s true.

In influencer marketing’s infancy, brands were hypnotized by follower numbers. However, as the practice matured, brands began to notice a distinct disconnect between their following and their engagement numbers. In 2016, Digiday cited a Markerly study which proved that the higher the follower base, the lower the engagement.

the term “marble” is used for any crystalline calcitic

Places named after the stone include Marblehead, Massachusetts; Marblehead, Ohio; Marble Arch, London; the Sea of Marmara; India’s Marble Rocks; and the cities of Marble, Minnesota; Marble, Colorado; Marble Falls, Texas, and Marble Hill, Manhattan, New York. The Elgin Marbles are marble sculptures from the Parthenon that are on show inside the British Museum. They have been introduced to Britain via the Earl of Elgin.
Artificial marble

Marble dirt is blended with cement or synthetic resins to make reconstituted or cultured marble. The look of marble can be simulated with faux marbling, a portray technique that imitates the stone’s coloration styles. Sculpture

White marble has been prized for its use in sculptures considering that classical instances. This preference has to do with its softness, which made it less complicated to carve, relative isotropy and homogeneity, and a relative resistance to shattering. Also, the low index of refraction of calcite permits light to penetrate numerous millimeters into the stone before being scattered out, resulting inside the function waxy appearance which offers “existence” to marble sculptures of any kind, that is why many sculptors desired and nonetheless opt for marble for sculpting.
Construction marble

Construction marble is a stone which is composed of calcite, dolomite or serpentine which is able to taking a polish.[10] More typically in production, especially the size stone trade, the term “marble” is used for any crystalline calcitic rock (and some non-calcitic rocks) useful as constructing stone. For instance, Tennessee marble is absolutely a dense granular fossiliferous gray to purple to maroon Ordovician limestone that geologists call the Holston Formation.

The haloalkaliphilic methylotrophic bacterium Methylophaga

The Occupational Safety and Health Administration (OSHA) has set the legal limit (permissible exposure limit) for marble publicity in the place of job as 15 mg/m3 total publicity and five mg/m3 respiration exposure over an eight-hour workday. The National Institute for Occupational Safety and Health (NIOSH) has set a recommended exposure limit (REL) of 10 mg/m3 general publicity and five mg/m3 respiration exposure over an eight-hour workday.[14]
Microbial degradation

The haloalkaliphilic methylotrophic bacterium Methylophaga murata became remoted from deteriorating marble in the Kremlin.[15] Bacterial and fungal degradation turned into detected in 4 samples of marble from Milan cathedral; black Cladosporium attacked dried acrylic resin[16] the usage of melanin.[17]
Cultural institutions
Jadwiga of Poland’s sarcophagus via Antoni Madeyski, Wawel Cathedral, Cracow
Relief on the Marble Door of the Hagia Sophia in Istanbul

As the favourite medium for Greek and Roman sculptors and architects (see classical sculpture), marble has come to be a cultural symbol of way of life and refined taste. Its extraordinarily various and colourful styles make it a favorite decorative material, and it’s miles often imitated in heritage patterns for laptop shows, etc.

having the arena’s maximum attention

White marble has been prized for its use in sculptures considering that classical instances. This preference has to do with its softness, which made it less complicated to carve, relative isotropy and homogeneity, and a relative resistance to shattering. Also, the low index of refraction of calcite permits light to penetrate numerous millimeters into the stone before being scattered out, resulting inside the function waxy appearance which offers “existence” to marble sculptures of any kind, that is why many sculptors desired and nonetheless opt for marble for sculpting.
Construction marble

Construction marble is a stone which is composed of calcite, dolomite or serpentine which is able to taking a polish.[10] More typically in production, especially the size stone trade, the term “marble” is used for any crystalline calcitic rock (and some non-calcitic rocks) useful as constructing stone. For instance, Tennessee marble is absolutely a dense granular fossiliferous gray to purple to maroon Ordovician limestone that geologists call the Holston Formation.

Ashgabat, the capital city of Turkmenistan, was recorded inside the 2013 Guinness Book of Records as having the arena’s maximum attention of white marble homes.[11]
Production

According to the United States Geological Survey, U.S. Home marble production in 2006 became forty six,400 lots worth approximately $18.1 million, compared to 72,three hundred heaps worth $18.9 million in 2005. Crushed marble production (for mixture and business uses) in 2006 was 11.Eight million heaps valued at $116 million, of which 6.5 million tons became finely ground calcium carbonate and the relaxation become creation mixture. For assessment, 2005 overwhelmed marble production became 7.Seventy six million lots worth $fifty eight.7 million, of which four.8 million lots changed into finely floor calcium carbonate and the relaxation became creation aggregate. U.S. Measurement marble demand is set 1.3 million heaps. The DSAN World Demand for (completed) Marble Index has shown a boom of 12% annually for the 2000–2006 duration, compared to 10.5% yearly for the 2000–2005 length. The biggest dimension marble utility is tile.

In 1998, marble production changed into ruled with the aid of four nations that accounted for nearly half of of global production of marble and decorative stone. Italy and China have been the world leaders, each representing sixteen% of world production, whilst Spain and India produced 9% and eight%, respectively. Italy is the world chief in marble export, with 20% share in international marble manufacturing, followed with the aid of China with sixteen%, India with 10%, Spain with 6%, and Portugal with 5%.[12]
Occupational safety

Dust produced by slicing marble ought to motive lung ailment but extra studies needs to be finished on whether dirt filters and other safety products reduce this chance.[13]
United States

Cultural institutions

Microbial degradation

The haloalkaliphilic methylotrophic bacterium Methylophaga murata became remoted from deteriorating marble in the Kremlin.[15] Bacterial and fungal degradation turned into detected in 4 samples of marble from Milan cathedral; black Cladosporium attacked dried acrylic resin[16] the usage of melanin.[17]

Jadwiga of Poland’s sarcophagus via Antoni Madeyski, Wawel Cathedral, Cracow
Relief on the Marble Door of the Hagia Sophia in Istanbul

As the favourite medium for Greek and Roman sculptors and architects (see classical sculpture), marble has come to be a cultural symbol of way of life and refined taste. Its extraordinarily various and colourful styles make it a favorite decorative material, and it’s miles often imitated in heritage patterns for laptop shows, etc.
Places named after the stone include Marblehead, Massachusetts; Marblehead, Ohio; Marble Arch, London; the Sea of Marmara; India’s Marble Rocks; and the cities of Marble, Minnesota; Marble, Colorado; Marble Falls, Texas, and Marble Hill, Manhattan, New York. The Elgin Marbles are marble sculptures from the Parthenon that are on show inside the British Museum. They have been introduced to Britain via the Earl of Elgin.
Artificial marble

Marble dirt is blended with cement or synthetic resins to make reconstituted or cultured marble. The look of marble can be simulated with faux marbling, a portray technique that imitates the stone’s coloration styles. Sculpture

solid video distribution strategy

A solid video distribution strategy is essential for virtual video publishers, and the high-quality distribution strategies use a video syndication platform to engage with distribution partners. In truth, pairing a smart online video distribution plan with the right content syndication tools can be the pleasant way to monetize video.
oyala makes it easy to create your video distribution network. Our smooth integrations make it a snap to hook into top video distribution web sites. Video syndication controls give you complete command of your content and revenue ― the sort of manage no longer available with YouTube syndication alone.

There are so many options where people can go for wine and spirits,” Rice says. “Video and social media set us apart because people get to know us.”

 

This article is about: World, Bulletproof, Video Advertising, Marketing, B2b, Marketing, B2B, Industrial, Marketing Services, Media, Retail, Brand
Gary Vaynerchuk hosting a live Q&A on Facebook Live
Gary Vaynerchuk hosting a live Q&A on Facebook Live.
In this new era of content marketing, the consumer is in love with video that’s live, interactive and authentic.

It’s no longer enough to sit a CEO down in a well-lit studio to answer vetted questions with scripted answers. Today, good video content is live and spontaneous engagement sessions with your customers via Facebook Live. It’s giving the world a behind-the-scenes peek of your head office on Periscope. It’s documenting your entire corporate event on Snapchat.

Most importantly, it’s about connecting with your audience in the moment — as humans always have.

And here’s the kicker: unlike blog posts and pre-recorded webinars, over-preparation with regards to live video is a bad idea. Instead, live video performs best when it’s used to casually expose the raw personality of a brand in its natural habitat.

Don’t get me wrong, good old fashioned words will always be relevant — but a good content marketing strategy now absolutely requires live video.
“My two youngsters are grown up and they’re my greatest support. They look upon me as their position mannequin. I’ve confronted gender discrimination after I was once a junior-stage executive. I have perpetually handled such problems firmly,” says Bector, who graduated in hospitality from the Oberoi university of inn administration and used to be associated with Domino’s Pizza. “In at present’s aggressive world economic climate, advantage and one’s capability are the components for achievement. If women have ambition and competencies, there’s no stopping them from succeeding,” she states.

Thinking about what customers want to see is the best way to get inspired, marketing experts say according to the AP article.

“Used machinery is not all that exciting to most people,” says David Pietig, a general manager at the company. “What we’re trying to do is make people interested in what we do.”

“Good ideas can come from everywhere. If there is an old-school mentality at a company, they should get a pool of 21-year-olds that are more digitally and socially media savvy,” suggests Brian Metcalf, CEO of GreenRoom, a digital marketing company based in Miami.

Making videos for these small businesses can cost almost nothing or run into the tens of thousands of dollars. Arlington Machinery says its animation cost only about $100, but Nardone paid more than $15,000 to produce a series of videos last summer. At Mountain View Vineyard, a Pennsylvania winery that began making videos in the past year, a smartphone and a still camera have kept the costs minimal.

When marketing director Laurie Monteforte started working at Mountain View a year ago, she made it a priority to create a campaign that included videos. But the standard way of selling wine — showing smiling people gathered around a food-laden table and lifting their glasses in a toast — won’t work in a video, she says.

“Today’s audience doesn’t want commercials, where we try to sell you something,” Monteforte said in the AP story.

Mountain View’s videos teach viewers how to make something with wine, such as red wine hot chocolate, or show some aspect of the winery’s operations. Last summer, owner Linda Rice demonstrated how she hand-picks Japanese beetles off of plants and drops them into soapy water, killing them without chemical pesticides.

Mountain View says its revenue is up about 30% in the past year, and credits about three-quarters of that gain to video and social media, the AP story notes.

 

With well over 600 million users, Facebook-owned Instagram is definitely worth streaming on.

Although you can’t technically go live on Snapchat, the app offers a unique halfway-house between live video and traditional video. Plus, the fact that Snapchat users share 9,000 snaps every second is reason enough to experiment with it.

Instagram

Instagram borrowed (read: stole) its “Stories” feature from Snapchat, and then proceeded to go a step further by letting users stream live video that disappears once the stream ends. That makes it the only major platform to offer ephemeral live video by default.

YouTube
Although YouTube is the oldest video sharing platform on this list, it’s showing no negative signs of ageing.

In fact, internet surfers now watch more than 1 billion hours of YouTube video every single day.

As the mack daddy of the video scene (and, since it’s owned by Google), YouTube serves up three distinct ways to go live — providing more flexibility than all its live streaming competitors.

Stream Now: the fastest way to go live via YouTube from a desktop machine.
Event Streaming: if you want to live stream an event, this option gives you greater control of the live stream. For example, you can preview before you go live and configure backup redundancy streams.
Mobile Streaming: this live streaming option is most comparable to the offerings of Facebook and Instagram. After a mobile live stream ends, an archive of the stream is saved to your channel and you have the option to edit the privacy setting (including setting it to private) or delete the archive.
Twitter
Twitter is still struggling with its abuse and algorithm issues — but its $86M acquisition of the live streaming app Periscope has fused the two apps together to give Twitter users a faster way to start live streams. Like Facebook Live, Periscope allows for permanent playback after a live stream ends.

Furthermore, Twitter and its partners created 600 hours of live video content from a total of 400 events in the last quarter of 2016 — an indication that Twitter is gambling on live video to pull it out of the rut it finds itself in.

Content Marketing 2.0
Live video disrupting the content marketing scene in a way we haven’t seen in years — and thus, it’s ushering in the era of content marketing 2.0.

The unique role of Snapchat marketing in the enterprise space is now way too big to ignore.

From a personal branding perspective, live video marketing makes absolute sense. It further strips away any inauthenticity, promotes dialogue and makes the viewer feel closer to the streamer.

Where Are the Streams?
As previously mentioned, major social media platforms have high hopes for live video. But as usual, each one is approaching the trend in its own way.

If you’re looking to launch a live video marketing campaign, here are the most intelligent places to host your live feeds

Facebook Live
“[In a] few years from now, the vast majority of the content that people consume online will be video.“

That’s what Mark Zuckerberg claimed in 2016 at the Mobile World Congress, and just a few months later, his two platforms (Facebook and Instagram) were hosting live streams.

Today, Facebook’s algorithm looks favourably upon live video — which likely has something to do with the fact that Facebook users comment 10X more on live videos than they do on regular videos. As a result of this high engagement rate, Facebook recently announced that ads are coming to Facebook Live.

Snapchat

Personal Branding With Live Video

Turkish Airlines attracted 5,000 new followers with one Periscope live stream.
Turkish Airlines attracted 5,000 new followers with one Periscope live stream.
Car manufacturing giant General Motors also leveraged live video when it unveiled the first ever Chevrolet electric car at CES 2016. More than 57,000 people tuned in, resulting in just under 2,000 Facebook likes.

These two live video marketing campaigns perfectly exemplify the way live video can be used with very little preparation or investment. Both the Turkish Airlines flight and the Chevrolet presentation were going to happen anyway — the two brands simply set up a smartphone to stream it all.
Two big players in the personal branding space have made live video an integral part of their marketing strategies.

Tony Robbins, the self-improvement and business mentor, regularly appears on Facebook Live with the likes of Business Insider and Arianna Huffington.

According to a Robbins, “Facebook Live is one of my favorite tools at this stage. We get three-quarters of a million people [watching]. It’s like having your own show.”

Gary Vaynerchuk, the founder of VaynerMedia, is also an advocate for live video. He records many of his Ask Gary Vee shows on Facebook Live, with some episodes gathering over 450,000 viewers. Vaynerchuk also dabbles in impromptu Q&A sessions on Instagram Live.

Live Video Marketing Examples

For example, you can take a question live on air from the comments section, answer it and then partake in some back and forth discussion with the questioner as the world watches on.

This enhanced level of engagement isn’t just great for attracting more social media comments, it also helps create a stronger and more personal bond between the streamer and the audience.

Live Video Evokes Urgency
There’s something about a live stream on social media that makes me want to tune in and stay watching — even if the streamer isn’t somebody I typically pay much attention to.

The numbers also prove that I’m not alone in this, as studies show that people spend 3X longer watching live video compared to video that is no longer live.

Live Video Can Be Ephemeral
Live video has all the benefits of being ephemeral (à la Snapchat) without actually having to disappear once the live fun stops.

Other than Instagram, all major social media platforms continue showcasing your videos on your feed long after the stream ends. Thus, there’s nothing to stop you from taking those previously live streams and using them for further content marketing later on.

You can transcribe them into blog posts, chop them up into small videos for YouTube or extract a small clip for your homepage.

Live video marketing may be the future, but it’s also the present. Here are some examples of live video working for content marketers today.

Enterprise Marketing With Live Video
Turkish Airlines became the first airline to broadcast a flight live on Periscope, giving viewers a sneak peek in the cockpit and other areas of the plane. According to Twitter’s case study, the live feed reached 4.5 million people and received 290,000 Periscope likes.

Determine the Acoustics of Your Filming location

N the image above, the shot on the left has a blue colour forged brought about with the aid of the traditional temperature of the daylight in the shot. The white balance of the shot on the right has been set effectively, taking pictures the true colours of the photo.

Many cameras have an auto-white steadiness characteristic, however I strongly advise learning how to set it manually. This avoids relying on your camera to gain a properly colour balanced shot. Which you could gain knowledge of how to do this through regarding the guideline guide of your digicam.

Although the color casting within the illustration above is the influence you’re looking to reap, film the shot utilising the correct white steadiness and modify the color in publish-creation – don’t depend on lazy camerawork to achieve a exact effect.
7. Hinder ‘Spotlighting’ Your subject

unless you’re filming a Broadway musical, you will have to regularly avert putting your area in brilliant pools of direct light. Excessive fundamental mild sources can blow out the brightness and contrast of your shot and motive unflattering reflections to your field. There are numerous different lighting fixtures techniques, each and every of which can be utilized to obtain a specified effect.
Modifying advertising and marketing movies lighting setup examples

should you’re lucky ample to have a reliable mild rig, don’t simply factor it at your field – ensure your shot is lit evenly, and use a reflector and/or a diffuser to decrease harsh spotlighting or shadows (such as the “mustache” within the a ways-left instance above).

To be taught more about lighting for video, assess out the high-quality movies on the Vimeo Video tuition.

before you  filming, investigate the acoustics of the region in which you’re capturing. Is there an echo? If so, try to in finding someplace else to shoot. That you could repair quite a lot of audio problems in put up-construction, but even a faint echo could be a nightmare to eliminate completely.

You don’t must soundproof a convention room in your place of job (however hiya, if that you may, go for it), however be sure to bear the acoustics of your area in intellect when you’re scouting for viable areas to movie. It could save you various complications later.
9. Shoot multiple Takes

Even skilled presenters make errors, and the last thing you want is a hindrance where you most effective have a single take of a imperative a part of your advertising video.

Video marketing becomes as a core competency within marketing organizations

If we had informed you 10 years in the past that organizations might quickly have complete groups dedicated to social media, you possibly might have referred to as us loopy. These days, brands throughout all industries, consisting of B2B markets, will quickly have committed video advertising and marketing groups. With the growing importance of video as a content material medium and the brilliant capacity for interactive content, personalized video, and video as a income tool, this one almost looks like a given.
Nowadays we’re seeing increasingly corporations hiring video manufacturing expertise, innovative administrators, writers, and former newshounds to deliver video production expertise in-residence. External corporations stay very essential, however this movement is critical to enable companies to scale content production with the needs in their advertising and income groups and the expectancies of their clients. In case your commercial enterprise isn’t always yet hiring video production skills or building out a simple video studio, this may be the yr to think about the transition.