I’d estimate that seventy five% of my cloth wardrobe is from Zara. But it’s truly now not because of their content material advertising. They don’t even have a blog. In fact, it’s difficult to discover any examples of conventional content material advertising from them at all. However, we are able to nonetheless examine some thing from Zara’s ‘non-approach’.
It’s lots tougher to funnel humans towards your own website than to engage with them wherever they’re evidently. Therefore, Zara focuses on achieving fans via social media.
Zara posts two kinds of content on social media: promotional content after which more promotional content material. They can break out with this due to the fact people simply care about their promotional content. They aren’t advertising their blog put up approximately “five Reasons You Need to Wear a Scarf This Winter”; they’re advertising and marketing some thing their fans care approximately: income and new gadgets. Which of those tweets might you choose if you have been following a fashion brand?
This also underscores the need to tailor your technique on your specific industry. Can you believe if a content advertising and marketing juggernaut like HubSpot only tweeted promotional content material related to new product functions or limited time offers?
There also are some tactical variations in how Zara tactics social media. For example, they exhibit apparel being worn by using human beings of their pics in place of showcasing the apparel on its personal.
A typical Instagram photo from Nordstrom