Therefore, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.
Video Can Describe Everything
Launching a new product or a service? Produce a video to show how functions. 98% of users say they’ve watched an explainer video to find out more about a product or service. That will is why 45% of businesses who use you tube production said that they have an explainer video on their home page. Of these businesses, 83% said that their house page explainer video was effective.
Trying to explain a horrible concept? Produce animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough ever again to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.